Legendary brands are not born, they’re created.

Legendary brands are not the product of happenstance or coincidence. They do not vacillate wildly from one extreme to another. Distinguished brands are centered on a set of principles that serve as a bedrock from which decisions are made. More often than not, you will find these brands rooted in strong leadership, and yes, personalities. The story of BowStern is the perfect combination of fictional facts and factual fiction…as Jimmy Buffett would say. But in the end, what you find are the core elements of a memorable brand. Bow and Stern

During the 1950s, the American economy began its major upswing, with the marketing and advertising arenas maturing at an amazing rate. It was during these years that Jonathan “Buddy” Stern and Nathanial Edgar Bow first met. Legend has it this encounter occurred in Cuba, aboard Ernest Hemingway’s yacht Pilar. Both men were invited down by the writer for the 1954 International Billfish Tournament being held in Havana. No one knows for certain what transpired on that trip, but these two unlikely bedfellows returned to the U.S., and what followed was nearly four decades of legendary brands and award-winning marketing campaigns. Today, the spirit of Buddy Stern and Nathan Bow are alive and well in BowStern.

How do you say it? (baü -stərn) n.

Just as ours does, your brand must tell a story. When properly developed, it will inspire people beyond reason and turn them into loyal ambassadors. Our example “legend” is the way we introduce our clients and partners to the personality of BowStern. We are an agency full of strategic thinkers, savvy communications professionals and yes, creative story tellers. Let’s tell your story together.

Kilo: Desire to Communicate

Our logo is a simple, yet powerful mark: an internationally recognized maritime signal flag. Officially called the Kilo flag, it is recognized as a “k” when flown with other flags to spell out short messages. But when flown singularly from a ship, it simply means: Desire to Communicate. As an integrated marketing firm, we create meaningful ways for our clients to fulfill their desire to communicate with their customers and constituents.

See the entire maritime alphabet here: www.maineharbors.com/flag.htm

The legend continues...

 

Who is Kelly Robertson?

Kelly Robertson CEO

Kelly Robertson, APR is CEO of BowStern, leading the company in strategic planning and execution. Having worked in the industry for over a decade, Kelly has extensive experience planning and coordinating communication campaigns for a wide variety of clients, amongst them nationally recognized brands such as NASCAR and Gold’s Gym.

Kelly oversees tactical implementation of all divisions, ensuring that campaigns are on target and exceeding desired outcomes. She is the guru when it comes to creative concepting, integrated approaches, media relations and strategic messaging.

She speaks nationally on best marketing practices and trending topics impacting the industry. Above all, Kelly has a passion for pushing creative boundaries and helping clients and the team navigate the evolving world of communication, conversation and community. Whether a stand-alone effort or dynamic integrated campaign, she is able to use a systematic and targeted approach to yield measurable results.

Kelly studied at Florida State University earning a degree in Communication with an emphasis in Public Relations.

The quick skinny on Kelly:

  • Is competitive at her core (this is likely a result of growing up with 3 brothers)
  • Has a nose for passionate people
  • Thinks confidence is sexy
  • Always wants to push ideas / campaigns farther
  • Typically has a beer in hand
  • Plays multiple musical instruments
 

 

Who is Tom Whatisname?

Tom Derzypolski President

With a background in campaign management, Tom uses his experience and the agency's resources to generate the synergy that is vital to successful campaigns. Tom specializes in campaign strategy and implementation, online communications, crisis management and media relations. With a focus on customer service and exceptional attention to detail, Tom has put together effective, award-winning campaigns for a diverse client base.

Tom attended Florida State University where he earned a Bachelor's Degree in Communications with an emphasis on Public Relations. Prior to taking the helm at BowStern, Tom served as Vice President at one of the nation’s finest advertising agencies. When not working with clients, community involvement is important to Tom. He is a member of the Florida Public Relations Association and the American Advertising Federation. In addition, Tom is a decorated veteran having served in the U.S. Navy and is a member of the Veterans of Foreign Wars.

The quick skinny on Tom:

  • Priorities are clear: God, Family, Work, Everything Else
  • Loves sailing
  • Was a Navy Corpsman
  • Plays loud music in his office
  • Loves competing
  • Don’t tell him he can’t do something
  • Always wears sunscreen
  • Is patriotic
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Fax 888.907.7771
info@bowstern.com

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