Legendary brands are not the product of happenstance or coincidence. They do not vacillate wildly from one extreme to another. Distinguished brands are centered on a set of principles that serve as a bedrock from which decisions are made. More often than not, you will find these brands rooted in strong leadership, and yes, personalities. The story of BowStern is the perfect combination of fictional facts and factual fiction…as Jimmy Buffett would say. But in the end, what you find are the core elements of a memorable brand.
During the 1950s, the American economy began its major upswing, with the marketing and advertising arenas maturing at an amazing rate. It was during these years that Jonathan “Buddy” Stern and Nathanial Edgar Bow first met. Legend has it this encounter occurred in Cuba, aboard Ernest Hemingway’s yacht Pilar. Both men were invited down by the writer for the 1954 International Billfish Tournament being held in Havana. No one knows for certain what transpired on that trip, but these two unlikely bedfellows returned to the U.S., and what followed was nearly four decades of legendary brands and award-winning marketing campaigns. Today, the spirit of Buddy Stern and Nathan Bow are alive and well in BowStern.
Just as ours does, your brand must tell a story. When properly developed, it will inspire people beyond reason and turn them into loyal ambassadors. Our example “legend” is the way we introduce our clients and partners to the personality of BowStern. We are an agency full of strategic thinkers, savvy communications professionals and yes, creative story tellers. Let’s tell your story together.
Our logo is a simple, yet powerful mark: an internationally recognized maritime signal flag. Officially called the Kilo flag, it is recognized as a “k” when flown with other flags to spell out short messages. But when flown singularly from a ship, it simply means: Desire to Communicate. As an integrated marketing firm, we create meaningful ways for our clients to fulfill their desire to communicate with their customers and constituents.
See the entire maritime alphabet here: www.maineharbors.com/flag.htm
Kelly Robertson, APR is CEO of BowStern, leading the company in strategic planning and execution. Having worked in the industry for over a decade, Kelly has extensive experience planning and coordinating communication campaigns for a wide variety of clients, amongst them nationally recognized brands such as NASCAR and Gold’s Gym.
Kelly oversees tactical implementation of all divisions, ensuring that campaigns are on target and exceeding desired outcomes. She is the guru when it comes to creative concepting, integrated approaches, media relations and strategic messaging.
She speaks nationally on best marketing practices and trending topics impacting the industry. Above all, Kelly has a passion for pushing creative boundaries and helping clients and the team navigate the evolving world of communication, conversation and community. Whether a stand-alone effort or dynamic integrated campaign, she is able to use a systematic and targeted approach to yield measurable results.
Kelly studied at Florida State University earning a degree in Communication with an emphasis in Public Relations.
The quick skinny on Kelly:
With a background in campaign management, Tom uses his experience and the agency's resources to generate the synergy that is vital to successful campaigns. Tom specializes in campaign strategy and implementation, online communications, crisis management and media relations. With a focus on customer service and exceptional attention to detail, Tom has put together effective, award-winning campaigns for a diverse client base.
Tom attended Florida State University where he earned a Bachelor's Degree in Communications with an emphasis on Public Relations. Prior to taking the helm at BowStern, Tom served as Vice President at one of the nation’s finest advertising agencies. When not working with clients, community involvement is important to Tom. He is a member of the Florida Public Relations Association and the American Advertising Federation. In addition, Tom is a decorated veteran having served in the U.S. Navy and is a member of the Veterans of Foreign Wars.
The quick skinny on Tom:
At BowStern, we believe that great campaigns are fueled by innovative minds and strategic vision. While many speculate that we’re hoarding “creative juice” in the back room, the truth is – when the individual strengths of our team fuse together, there is a synergy unmatched by any other.
Why? Because here we cultivate a team of partners, not employees. This alone speaks volumes. Our team is bound by hard work and trust. We are partners in all processes, endeavors and successes. We encourage the expression of ideas. Great ideas – even good ones – we find can lead to something extraordinary.
Above all, it is our goal to continue producing innovative, memorable and results-driven campaigns for clients across the globe. When we do this, everything else seems to fall into place.
Our bottom line: We love what we do... because we’re doing what we love.
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1650 Summit Lake Dr.
P.O. Box 2186
2950 Halcyon Lane,
142 W Platt St.