Media Attention Brings in New Recruits for Clients
(Vienna, Va.) BowStern was hired by the National Court Reporters Association (NCRA) to develop and launch a marketing campaign aimed at increasing awareness surrounding a projected shortage of 5,500 court reporters across the U.S. The team created a Court Reporting: Take Note campaign, calling potential students, parents and school counselors to consider this viable career.
As part of the fully-integrated marketing campaign, the BowStern public relations team focused efforts on the national spotlight, scoring segments on both “Fox and Friends,” CNBC and NBCnews.com.
Coverage resulted in increased traffic to both the NCRA site and dedicated campaign website, crTakeNote.com. Since the first national story aired, the campaign website has received more than 33,000 visits, and more than 700 people have submitted requests for information on court reporting schools.
In addition to increased web traffic, this media attention garnered new recruits for NCRA. Since the stories first aired, leads from interested students have increased by 168 percent as compared to the previous month.
“This is a timely and relevant story in today’s economy given the current job market and a rise in the number of students seeking out non-traditional career paths,” said Kelly Robertson, APR, and CEO of BowStern. “Our team is proud to be at the forefront of educating students about this opportunity and looks forward to continued national, regional and local coverage throughout the duration of the campaign.”
The PR initiative for NCRA will continue throughout 2015 and remain focused on both national and local media outlets. To learn more about BowStern and its public relations efforts, please visit www.bowstern.com or call Kelly Robertson at (850) 597-9894.###
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