BowStern Earns Top Honors At Local Image Awards
Crew Honored at Capital Chapter Ceremony
(Tallahassee, Fla.) Members of the BowStern Marketing Communications Team received six awards at the 2016 Florida Public Relations Association (FPRA) Capital Chapter Image Awards competition yesterday. Representing a cross-section of work the marketing firm does for a variety of clients, the awards included a Grand Image Award for Audio Visual/Online Tools of Public Relations for an eblast. In addition to this high honor, BowStern earned an additional five awards, including:
- Image Award and Judges’ Award: “Early Learning Coalition: Race 4 Readiness.”
In an effort to increase race participation and to raise funds for the Big Bend nonprofit, BowStern utilized a public relations campaign and promotional materials. With the company’s outreach, ELC registered 436 runners and raised more than $14,000.
- Image Award and Judges’ Award: “Everglades Isle: FMCA Eblast.”
Everglades Isle tasked BowStern with raising brand awareness among Class A motorcoach owners, increasing web traffic, generating new leads and raising rental revenue. The eblast BowStern designed to accomplish these goals produced a 711% increase in web traffic, 40 leads and $6,965 in rental revenue.
- Judges’ Award: “Florida Professional Firefighters’ Ground Breaking.”
BowStern was charged with creating a newsworthy event to commemorate the ground breaking for the new Florida Professional Firefighters building. The marketing firm worked with Tallahassee Fire Department to arrange a mock structure fire and response during a press conference. The event swept all local news outlets and earned more than 4 million media impressions.
“To win six awards for three entries is certainly an honor,” said Kelly Robertson, APR, CEO of BowStern. “We work hard to provide the best possible results for our clients, and these awards are a reflection of the creativity and dedication of our entire team. Having our public relations peers deem our work award-winning is truly humbling.”
The FPRA Image Awards competition is open to all public relations and marketing agencies and associations in the capital city, and the awards have become a standard of excellence within the public relations industry. A panel of marketing professionals judges all entries based on production, execution, evaluation of results and budget.