Planning For Successful Public Involvement

BowStern Team Presents Traffic-Stopping Marketing Techniques at Conference

(Augusta, GA.)  Kelly Robertson and Amanda Handley of BowStern Marketing Communications, an internationally-recognized marketing firm, spent the morning speaking to AICP-certified planners about dynamic marketing tactics to promote public involvement. With more than a decade of experience in garnering public input, BowStern was invited to share their knowledge with professional planners from Georgia and South Carolina at the annual GPA-SCAPA Fall Conference.

“The days of getting people to show up to public meetings and voice their thoughts on a project are gone,” said Handley, Public Relations Director at BowStern. “Folks are busier than ever, so it’s vital that public involvement tactics evolve. Our integrated approach focuses on user convenience to maximize project feedback, setting our clients up for success.”

BowStern has produced numerous award-winning campaigns utilizing innovative and strategic ideas for public involvement efforts across the nation. By combining conventional and non-traditional methods to target a variety of audiences, they are able to gather record-setting data for clients and ensure input that is both quantitatively and qualitatively meaningful.

To learn more about BowStern or about how to launch a successful public involvement campaign, please visit BowStern.com or call Kelly Robertson at (850) 597-9894.

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