BowStern Crew Members Earn Online Ad Certification

Members of the Digital Marketing Department Now Credentialed in Google AdWords

(Tallahassee, Fla.)  Members of BowStern’s Digital Marketing Department have recently earned certification in Google AdWords. Adding more AdWords-certified members to staff will increase the company’s ability to provide the best online advertising strategy and tactics for clients across the board. Millions of people perform Google searches daily, so staying abreast of trends is crucial for the staff.

“We are committed to empowering our staff with the best training opportunities,” said Chris Lueking, Digital Marketing Director at BowStern. “The skills they have gained through Google will strengthen the department and positions us as experts in the ever-changing world of online ads.”

The certification included a series of tests on the principles and execution of online advertising and included topics such as AdWords strategy, budgeting, bidding and client relations. Certification must be renewed annually. For more information about BowStern or their Google partnership, please visit BowStern.com.