(Tallahassee, Fla.) Representatives from BowStern Marketing Communications, a Tallahassee-based marketing firm, today announced Big Bend Coastal Conservancy (BBCC) as the winner of the agency’s first-ever “marketing half-marathon.” To celebrate earning 13 awards at the American Advertising Federation’s ADDY gala, BowStern launched a contest to give a local nonprofit 13 straight hours of marketing support from each of the company’s divisions. After reviewing a sea of worthy candidates, BBCC was chosen by the BowStern team as the nonprofit on which they could have the biggest impact.
“Our marketing half-marathon was designed for us to give back to the community in a way that was both meaningful to our team and significant to our community,” said Kelly Robertson, CEO, BowStern. “The mission of Big Bend Coastal Conservancy is incredible, and we are thrilled to be able to help an organization dedicated to the preservation of one of our area’s greatest assets.”
Founded in 2010, BBCC strives to conserve natural coastal and marine habitats and resources of the Big Bend for present and future generations. They have spent the better part of the last decade working to manage and improve coastal and gulf waters through a variety of activities ranging from water quality sampling and red tide monitoring to eco-tours and reef development programs. As an advocate for the region, BBCC also employs scientific methodology to collect data regarding the ecosystems along the Big Bend’s coast.
“Big Bend Coastal Conservancy is at a critical juncture in our growth, and we are excited to partner with BowStern to develop a robust marketing plan for our future,” said Capt. Tony Murray, Executive Director of BBCC. “The biodiversity in our region is second to none, and Big Bend residents rely on it for our unique quality of life. Whether you’re boating on the rivers for fun or fishing on the gulf for your livelihood, maintaining the health of the Big Bend aquatic region is important for all of us.”
Over the next two weeks, BowStern will work closely with BBCC to identify and prioritize the nonprofits most pressing needs. Once these goals have been established, BowStern will turn the full attention of every member of the agency on BBCC for 13 straight hours. Web developers, graphic designers, copy writers, account strategists, digital marketing specialists, videographers and public relations practitioners will all work together to develop the necessary marketing tools to help BBCC thrive. At the end of the half-marathon, the BowStern crew will present all materials to the BBCC during a celebration at the firm’s Tallahassee headquarters.
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