Catalina Café is a family-owned business located in Tallahassee, Florida. With several locations, including one in Naples, the company sources premium coffee direct from the growers. After establishing themselves within the marketplace, Catalina needed our help to bring their products from the cafes to local supermarkets. We worked closely with them to design consumer packaging and to establish a grocer-friendly brand.
BowStern started with small changes to the logo artwork to make it easier to reproduce. It was important to retain the friendly and organic nature of the logo. Our subtle adjustments made the mark stronger and more functional as a brand and not just as a piece of artwork.
The consumer products needed a labelling system that could handle a number of small-batch runs of coffee. Each coffee is picked for its unique characteristics and location, so the labelling system was designed to convey some of this individuality within an obvious family collection. Colors and patterns used on the labels relate to the countries of origin and the flavor tones of the coffee. The result is a high-impact point-of-sale presence. The labels include easy-to-read, quick-glance elements to help even novice coffee lovers pick a blend for them.
The Brews Traveler passport is a loyalty card that lets customers keep track of the different blends they have enjoyed, so they can ask for them by name next time.
Catalina's Cold Brews are an altogether different product, with different physical requirements. Brought to market just as national brands were launching cold brews of their own, these bottles needed to stand out on the shelves to consumers who might not be familiar with these beverages. In the end, they flew off the shelves.
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