our work: Catalina Café

The consumer products needed a labelling system that could handle a number of small-batch runs of coffee. Each coffee is picked for its unique characteristics and location, so the labelling system was designed to convey some of this individuality within an obvious family collection. Colors and patterns used on the labels relate to the countries of origin and the flavor tones of the coffee. The result is a high-impact point-of-sale presence. The labels include easy-to-read, quick-glance elements to help even novice coffee lovers pick a blend for them.

The Brews Traveler passport is a loyalty card that lets customers keep track of the different blends they have enjoyed, so they can ask for them by name next time.

Silver ADDY winner

Catalina's Cold Brews are an altogether different product, with different physical requirements. Brought to market just as national brands were launching cold brews of their own, these bottles needed to stand out on the shelves to consumers who might not be familiar with these beverages. In the end, they flew off the shelves.

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