case study
Envision Credit Union
promoting uChoose
Envision leadership wanted to get current members actively using their debit cards. To incentivize this behavior, a rewards program called “uChoose” was offered, where debit transactions translated into points. A member could redeem these points for any number of prizes, travel or gifts.
![uChoose logo](/_img/work-uchoose-logo.png)
To increase awareness and usage of uChoose points, BowStern developed a series of eye-catching campaigns, executed through graphics for digital ads, social media, member eblasts, and in-branch signage.
![Score 1000 rewards points](/_img/work-ecu-uchoose-score.png)
![Double the rewards for the holidays](/_img/work-ecu-uchoose-holidays.png)
in 3 months, members redeemed 8 million uChoose reward points, a 128% increase from the prior year