Florida Forest Service

Florida Forest Service engaged BowStern to develop and implement a state-wide marketing program to increase awareness of Florida’s State Forests and the recreation opportunities they provide.

Our campaign mark took a rugged approach to emphasize the authentic experience waiting for visitors in the forest. The primary messaging uses a clever phrasing to be both welcoming and challenging: "We're Calling You Out".

BowStern developed a range of materials showcasing the unique qualities of Florida's Forests including:

• Videography
• Photography
• Event Display Material
• New Web Pages
• Media Kit Material
• Mapping and Icon Consistency

Video spots for broadcast and digital advertising won EMMY awards in 2023.

A multi-year state-wide marketing campaign is ongoing via:

• Broadcast Advertising
• Digital Advertising
• Public Relations
• Social Media