case study

Goodwill

making a real difference

BowStern provides a full set of services to Goodwill Industries of the Big Bend, including graphic design, website maintenance, digital advertising, social media and public relations.

Different services are ramped up to support the ever-changing needs of such a large and complex organization: from needing to increase donations to emphasizing retail sales; from career training and certification to employment; we turn our attention to the needs of the moment and help the organization roll with whatever punches are thrown their way. We consistently help Goodwill buck national trends and make a lasting impact in the community.

supporting the whole mission

Goodwill is so much more than a thrift store, and our marketing efforts are continually making this point. As well as retail operations, we support the full range of Goodwill services, including career training, affordable housing and carwashes. We even branded The Learning Pavilion, a smart-play preschool serving children with special needs.

driving donations

Donation drive efforts recently achieved an 11% increase in overall donations (current month last year), which equates to approximately $2.4 million more in revenue -- 90% of which will directly fund their mission services allowing them to help over 6,500+ community members every year.