The Edison Hires Fully Integrated Firm to Illuminate Business
(Tallahassee, Fla.) Representatives from The Edison, a restaurant opening in Cascades Park, have chosen BowStern Marketing Communications to spearhead strategic branding, marketing and public relations efforts for the new business. These efforts will encompass a special campaign for the restaurant’s launch in addition to ongoing, year-round marketing support. BowStern was tapped as the agency-of-record after a competitive bidding process that included proposals from multiple prominent marketing firms.
“We could not be more excited to work with The Edison,” said Tom Derzypolski, President and co-founder of BowStern. “Being a part of opening such a great new venue allows us to really stretch our creative muscles, and we have already begun work on both short- and long-term initiatives.”
The launch campaign is centered around custom-built, hand-delivered grand opening invitations and an aggressive public relations push. Introducing Edison light bulbs in the inaugural event, the BowStern team will transition the dynamic concept into a fully-integrated marketing effort including:
“The Edison is located in an historic electric building, built in 1921,” said Kelly Robertson, CEO of BowStern and co-founder of the company. “It was only natural for us to call residents and visitors alike to illuminate various aspects of their lives at The Edison. Illuminate Dining with Chef Minas’s internationally-inspired cuisine. Illuminate the Holiday with their private parties and catering. Illuminate Happy Hour on the amazing deck overlooking Cascades. It just goes on and on.”
Set to open in September, The Edison will offer lunch and dinner with brunch on the weekends. For more information about BowStern, visit BowStern.com.
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