we know
Transportation Marketing
moving your message
BowStern has over a decade of experience working with transit systems and local government agencies to help promote infrastructure and transport projects. From branding bus systems, to enlisting the public in planning studies, to public safety campaigns, we know how to drive engagement and deliver messaging.
We have worked with authorities across the southeastern U.S. to implement strategic communication efforts, consistently exceeding industry expectations for engagement and reach.
we work with industry leaders
a vision for public safety
Vision Zero is an international movement to reduce traffic deaths and injuries. BowStern was hired to help the Space Coast Transportation Planning Organization create and deploy their local Vision Zero campaign.
Services included branding, webpage development, and public awareness campaign materials.
beyond public engagement
When Charlotte’s transit team launched a study to ease congestion along a 70-mile stretch of I-77, BowStern led public engagement. We created the "Beyond 77" brand to encourage residents to consider alternatives beyond the interstate. Using both digital and traditional media, we drove participation—over 25,000 residents completed surveys, setting national records and establishing a new gold standard for public involvement.
driving turnout
Local residents turn out in unprecedented numbers for a public workshop about proposed changes to South Navy Boulevard in Pensacola, Florida.
getting people going
riding the #MysteryBus
StarMetro was the first transit system in Florida to launch all-electric buses. BowStern was hired to develop and launch a campaign which would raise awareness of this high-profile initiative amongst local residents. To keep the launch under wraps while the buses were in plain view (during the four-week “on the road” testing phase) the team developed a teaser campaign to capitalize on the buzz.
“buzz so big, we couldn't hide it”
We asked residents to engage with StarMetro via social media using the hashtag #MysteryBus whenever they spotted one of these under-cover vehicles on the roadway. In addition to the exterior bus graphics, the teaser campaign was deployed through a series of high-visibility tactics, including a utility bill insert, eblasts, posters for local businesses and social media. A dedicated website engaged residents in a community-wide contest while building up excitement surrounding the mysterious launch. The final result was not only eye-catching awareness for the electric fleet but an increase in system-wide ridership.
