BowStern Achievements Unmasked At Image Event
Crew Wins Nine Awards at Masquerade Ball
(Tallahassee, Fla.) Last night, BowStern Marketing Communications won nine local Image Awards at the Florida Public Relations Association (FPRA) Capital Chapter’s Image Award and Masquerade Ball. Earned for projects in industries ranging from local nonprofits to international fitness centers, these awards recognize the creative and effective public relations work the BowStern crew does on behalf of their clients. The top award in each category is an Image Award, and entries that demonstrate a standard of excellence can earn Awards of Distinction. Projects that yield high results with a modest budgets may be honored with a Judges’ Award. BowStern’s six entries earned the following honors:
- Image Award and Judges’ Award: “The Dwellings Grand Opening.” BowStern’s press release regarding the opening of Tallahassee’s first tiny home community touted the low-barrier, high-tech housing solution, sweeping local media coverage and earning national media coverage as well.
- Image Award and Judges’ Award: “Early Learning Coalition My First Books Box.” The Early Learning Coalition asked BowStern to increase awareness of the My First Books program and to create a donation vehicle to increase the number of books donated. BowStern created a My First Books collection box that was placed at 19 partner sites. The boxes collected 2,114 books, 76 percent above the goal.
- Image Award: “Gold’s Gym Compliment Campaign.” BowStern developed an online, engagement-driven campaign that utilized the power of positivity to foster a sense of community and to empower Gold’s Gym members to feel more confident. After three months, the campaign generated a 1,103 percent increase in engagement and secured 1,014,612 total impressions.
- Image Award: “FMHA Hand-Built Homes Video.” Florida Manufactured Housing Association needed to improve perception of the quality of manufactured housing. BowStern created the “Hand-Built Homes” video series focused on how the homes are built by hand and featuring interviews with expert craftsmen. Results included 162,697 video views, and average website page views increased to 7.96 pages.
- Award of Distinction: “StarMetro’s Test Our E-Pass.” To help StarMetro determine if a mobile fare app would be effective for the capital city’s public transit, BowStern developed and executed an integrated marketing campaign that garnered more than 500 participants and 2,000 site visits in two weeks.
- Award of Distinction and Judges’ Awards: “The Kearney Cook-Off.” The Kearney Center tasked BowStern with raising money during Hunger & Homelessness Awareness Week. The team created The Kearney Cook-Off, which pitted micro-influencers against each other in a cooking competition using only ingredients purchased for them via online donations. The 10-day effort raised more than $12,000.
“I am incredibly proud of the work our team does daily,” said Amanda Handley, APR, Public Relations Director at BowStern. “They are committed to producing successful results for our clients, and these awards underscore the value of their individual skills as well as their ability to collaborate.”
The local Image Awards competition, conducted annually by the Capital Chapter, highlights outstanding public relations programs and tools. Entries are judged by a panel of APR-certified public relations professionals from Orlando and are evaluated on criteria including goals and objectives, implementation, overall effectiveness and budget. Winners demonstrate the very best examples of innovation, planning and design.