NATIONWIDE RV SURVEY LAUNCHED

RVers Encouraged To Take Survey for Chance To Win!

(Tallahassee, Fla.)  Representatives from BowStern, a national marketing firm specializing in the RV industry, announced today launch of their 2011 RV Industry Survey.  The online survey can be found at RVSurvey2011.com and is for RV enthusiasts of all types.   Consisting of 20 short questions, the survey covers a broad range of topics designed to help industry leaders better understand this complex and ever-changing market, while improving the RV experience for the end users.

“We have traveled coast-to-coast speaking with RV owners and industry leaders representing every segment of the market in an effort to better understand this complex consumer,” said Tom Derzypolski, Principal, BowStern.  “With ever-tightening budgets it is our responsibility to get the most bang out of every marketing buck.  When it comes to producing effective marketing campaigns we don’t guess – we study, do surveys and hold focus groups to appreciate the needs of the consumer.  There simply is no room for guessing in this economic environment.”

While the survey is only 20 questions long and takes just under five minutes to complete, it covers a broad range of topics from average distance traveled in a year to how RVers plan trips and various product preferences.   As an incentive, BowStern is giving away numerous free stay certificates, 20 gas cards and an iPad.  In addition, the user-group with the most entries will be eligible to win a free rally at one of several parks across the nation.

Request a copy of last year’s Survey Report by visiting www.BowStern.com. The 2011 Year-End Report will be released in early January. To take the brief survey, simply go to www.RVsurvey2011.com. The survey ends December 30th.

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