making news

BowStern Onboards National Association

Campaign for National Court Reporter Association Aimed at Boosting Awareness and Student Enrollments

(Tallahassee, Fla.)  BowStern Marketing Communications recently was awarded a contract with the National Court Reporters Association (NCRA) to develop and implement a fully-integrated campaign to promote careers in court reporting. In an effort to take an innovative and proactive approach to its marketing, the NCRA team sought a renowned firm with the ability to quickly create and execute a progressive effort aimed at raising awareness of the career benefits on a national level.

“We are excited to be working with the National Court Reporters Association,” said Tom Derzypolski, president of BowStern. “This campaign really focuses on educating the public about a critical need that’s expected to arise, and we’re thrilled to partner with a group so dedicated to being proactive.”

The effort, set to launch externally in September 2014, will comprise of a fully-integrated campaign. BowStern crew members will work the public relations front to earn media coverage in both local and national markets. In addition, the team will focus on grassroots initiatives, paid media and the launch of an online resource center for prospective applicants.