Tallahassee Marketing Firm Sweeps State Transit Awards

BowStern Campaigns Named Best in Florida

(Daytona Beach, Fla.)  BowStern Marketing Communications, a fully-integrated firm headquartered in Tallahassee, took home top honors at the Florida Public Transportation Association (FPTA) Annual Conference last night for transportation marketing efforts. FPTA’s top honors, Best of the Best and the Judges’ Award went to BowStern’s campaign “Fall in Love with ECAT,” a year-long campaign promoting Escambia County Area Transit (ECAT) in Pensacola. The firm currently represents four transportation systems in Florida’s panhandle, and each of these systems won awards for a variety of marketing efforts over the past year.

With more than a decade of experience in promoting public transportation across the United States, the crew at BowStern is well-versed in creating dynamic campaigns that engage riders and non-riders alike. In addition to the state association’s best marketing awards, BowStern earned trophies in all areas of transportation marketing. These awards include:

Special Events:

• 1st Place: Bay Town Trolley (Panama City): Dump the Pump
• 2nd Place: StarMetro (Tallahassee): Dump the Pump
• 3rd Place: ECAT (Pensacola): Earth Day Garden

Sustaining Campaigns:

• 1st Place: ECAT (Pensacola): Fall in Love with ECAT
• 2nd Place: StarMetro (Tallahassee): Stuff the Bus

Printed Materials:

• 1st Place Internal Communications: StarMetro (Tallahassee): Driver Flyer
• 1st Place Advertising Collateral: StarMetro (Tallahassee): Spring into Tally Flyer
• 2nd Place Information Materials: Bay Town Trolley (Panama City): Ride Guide

Online Marketing:

• 1st Place Social Media: Okaloosa County Transit (Ft. Walton Beach): Veterans Campaign
• 2nd Place Website: Bay Town Trolley (Panama City)

Miscellaneous:

• 3rd Place Potpourri: Art Contest

“I am humbled by these awards and celebrate this honor with our entire BowStern team,” said Kelly Robertson, CEO of BowStern. “To have the work we do on behalf of our clients recognized by those who understand the challenges associated with public transportation is truly an honor.”

The FPTA Marketing Awards Competition is open to all members and is designed to recognize the critical role marketing plays in bringing people to public transportation. A panel of marketing professionals judges all entries based on innovation, production quality and overall effectiveness.