elevating the brand
TekRidge has a very defined target audience, but being able to describe your customers is not the same as being able to reach them. To make a real impact we had to produce something that would make a strong first impression.
Video has a strong ROI, if you can get someone to watch it. By using a lengthier video and delivering it directly to the target in a physical format, we were able to create military-like precision marketing.
Our work started with a new brand for TekRidge - evolving an original essence of their previous logo into a clean modern mark that more suited their technical expertise.
Audience research allowed us to craft a marketing message that resonated with the target demographic, touching on the most important concerns in their situation as leaders of emerging companies.
The campaign was supported by a redesigned website and digital re-marketing, keeping the sales funnel filling up long after the mailing had run its expected lifespan.