the road less traveled
COVID-19 had a tremendous impact on tourism, and yet, safe distanced outdoor activities remained one of the few pleasures. BowStern leveraged the growing regional need to get out and about in order to help one rural destination showcase its nature-based, family-friendly offerings.
Encouraging visitors to seek ‘unpaved adventures’ allowed Wakulla County to tout outdoor exploration of their rustic trails and pristine waterways. Our curated video series has proved highly successful. Leaning into the road less traveled has helped this destination weather the COVID storm. Today, visitor numbers continue to grow well ahead of national trends.
our first year of marketing set a record for a single month's visitor revenue